About the Toolkit

The Health for All Advocacy Toolkit provides national-level civil society organizations (CSOs) and health networks with the necessary resources to kick-start advocacy initiatives on universal health coverage (UHC). It offers advocates a central reference point—a ‘one-stop shop’ for key information and tools to advocate UHC, hold policy-makers accountable for their commitments, and build a broad social movement within civil society to support health for all.

The Toolkit is designed to be used by civil society advocates who are interested in learning more about what universal health coverage means; what commitments have been made to UHC at the global, regional, and country levels; and how they can incorporate UHC principles into their advocacy. The resources may also be useful for CSOs advocating on specific health issues or on Sustainable Development Goals (SDGs) beyond health, as the Toolkit provides information on how connecting to UHC advocacy can strengthen those efforts.

This Toolkit responds to the specific needs of civil society. In the lead up to the United Nations High-Level Meeting (HLM) on UHC in 2019, civil society and community representatives in countries around the world, convened by the Civil Society Engagement Mechanism for UHC2030 (CSEM), asked for more knowledge and information about UHC as well as about global level advocacy initiatives and platforms. The CSEM surveyed its members and other global health civil society networks to understand the specific kinds of information and resources that would be most useful in supporting their work on UHC. The survey received over 100 responses from 40 countries. Over 75% of respondents asked for practical tools and guidance for UHC advocacy.

The Health for All Toolkit was developed to respond to these needs and to provide one-stop access to existing resources and toolkits for UHC. The Toolkit was developed by the CSEM, with support from UHC2030, Equal International, and a reference group.

The Toolkit has three sections:

  • Part 1: Introduction to Universal Health Coverage—provides an introduction to UHC, what it is, why health for all is vital, and how it can contribute to health as well as other SDGs. This section is particularly informative for those new to UHC as it outlines the key concepts and actors, and gives a timeline and milestones to date. It describes the key players at global and regional levels to enable advocates to ground their advocacy work in the broader UHC ecosystem. It is designed to equip users with technical knowledge around the essential UHC building blocks necessary for advocating UHC with various stakeholders.
  • Part 2: Why civil society needs to engage in Universal Health Coverage—explores the critical role of civil society and communities in all stages of UHC design and implementation, and conveys civil society’s key advocacy calls to action. It includes case studies and vignettes that demonstrate the impact civil society has had and continues to have in decision-making for UHC, especially in ensuring health equity and holding leaders accountable.
  • Part 3: How to participate—provides step-by-step guidance on advocating for UHC at the national level. This section walks the user through essential processes for creating an advocacy action plan, including defining the key challenges and bottlenecks and establishing where their country is on the road to UHC. This will help frame the activities and goals of the specific advocacy plan. The toolkit explains the process of mapping both advocacy targets and the stakeholders to collaborate with. Users will also learn how to develop key advocacy messages and incorporate them into ongoing advocacy work. This section provides practical tools and will help CSOs determine their budgets and measure their progress.


Rebekah Webb wrote this toolkit with contributions from Aishling Thurow, Amy Boldosser-Boesch, Carthi Mannikarottu, Eliana Monteforte, Oanh Khuất Thị Hải, and Masaki Inaba.

A special thanks to the UHC2030 Core Team at WHO and Equal International for their contributions to the development of this toolkit. We are grateful to the reference group for lending their expertise in support of this Toolkit: Evalin Karijo, Dumiso Gatsha, Georgina Caswell, Javier Hourcade Bellocq, Katie Husselby, Kirsten Zindel, Kurt Frieder, and Marielle Hart. We thank Results International and White Ribbon Alliance Kenya for sharing examples and learnings from successful advocacy campaigns.

Design: Kim Martin

Editorial review: Jane Coombes

As the global networks of people living with HIV (GNP+, ICW and Y+ Global) we advocate for the rights of people living with HIV to improve their quality of life. We have seen the devastating impact COVID-19 has had on our communities and been frustrated by the inadequate responses of our governments and institutions. It doesn’t have to be like this. We know there is a better way.

This report looks at each of the three key pillars of universal health coverage (UHC) through the lens of our times. We look at the experiences of people living with HIV during the COVID-19 pandemic and consider what lessons can be drawn from their experiences to help bring about the realisation of health for all.

NEW!! Universal Health Coverage Day toolkit – 10 things you can do to get involved and make a difference this UHC Day 2020.

Universal health coverage (UHC) means all people, everywhere, can get the quality health services they need without financial hardship.

Every 12th December, advocates worldwide mobilise on UHC Day to call for strong, equitable health systems that leave no one behind.
The theme of this year’s UHC Day is ‘#Protect Everyone’.

Our toolkit is available in French and English and includes 10 actions you can do around UHC Day. You don’t need to do all ten. Have a look, be
inspired and do the ones that would be most impactful in your context.

The Global Network of People Living with HIV (GNP+) demands Universal Health Coverage that:

  1. Puts the last mile first – placing the needs of the poorest and most marginalised members of society at the start and centre, and transforming ‘leave no one behind’ from rhetoric to reality.
  2. Builds comprehensive, people-centred and community-led and based systems for health – moving beyond narrow ‘health systems’ to a holistic approach that maximises and resources the unique role, reach and impact of community responses.
  3. Embodies rights and equity – with legal and policy frameworks that address the full range of, and barriers to, social determinants of health, especially for key and affected communities.
  4. Puts key and affected communities in the driving seat – listening to their needs, respecting their experience, and providing concrete opportunities to shape plans, packages and fiscal mechanisms.